AKHLAK Campaign Video – Pertamina AFT Juanda

This video was produced to support the implementation of the AKHLAK core values campaign at Pertamina AFT Juanda, as part of the broader cultural transformation initiative across Indonesian state-owned enterprises (BUMN). The project aims to reinforce the importance of integrity, professionalism, and collaboration within the organization.

The video adopts a narrative-driven approach that translates the AKHLAK values—Amanah, Kompeten, Harmonis, Loyal, Adaptif, and Kolaboratif—into relatable, real-life workplace situations. The storytelling focuses on human-centered moments, emphasizing how these values are reflected in daily responsibilities and interactions.

The production highlights various operational and collaborative activities within Pertamina AFT Juanda, capturing authentic expressions of teamwork, responsibility, and adaptability. Through a combination of cinematic visuals, structured storytelling, and purposeful pacing, the video delivers a clear and engaging representation of the AKHLAK values in action.

AKHLAK serves as the core values framework for BUMN, designed to unify organizational culture and strengthen performance across institutions. The campaign plays a key role in aligning employees with shared principles that drive sustainable growth and public trust.